Stating the obvious

In order to avoid potential claims if a dairy intolerant consumer suffers an adverse reaction, the supermarket chain ASDA now has a label on its cartons of milk stating:

‘Allergen advice – contains milk’

This follows Cadbury’s labeling Cadbury’s Dairy Milk Chocolate with ‘contains milk’ (helloooo) in capital letters and the Happy Egg Company putting labels on its boxes of eggs stating: ‘contains eggs’.

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