Adapting to the recession

Even the oldest profession has not escaped the ravages of the global financial crisis.

Germany is one of the countries where prostitution is legal and the industry produces an annual revenue of over €12 billion. Around 400,000 people are employed in the industry.

However, the global financial crisis has been taking its toll and the industry has been adapting to the situation, introducing a number of measures to stimulate business.

Faced with regular clients reducing their number of weekly visits and the need to encourage new visitors to the brothels, many are now offering special packages and various discounts.

All-inclusive flat-rate fees, discounts for seniors and taxi drivers, day passes, free shuttle buses, loyalty cards and rebates for golfers are just some of the gimmicks and promotions being offered. Trying to work out the golfing one!

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