A survey carried out in the UK by Nielsen and UKOM shows that many of the Top 50 most popular online brands are some of the more traditional brand names you associate with ‘real life’.
Google, which is really web-only, remains at number one, but the rest of the top twenty is quite a mix with these more traditional brands, such as Tesco and Argos, overtaking former online giants such as Kelkoo and Freeserve.
The Top Twenty Online Brands in the UK:
1 Google
2 MSN/Windows Live/Bing
3 Facebook
4 Yahoo!
5 BBC
6 Microsoft
7 Amazon
8 YouTube
9 eBay
10 Wikipedia
11 Apple
12 Ask Search Network
13 Argos
14 Associated Newspapers
15 Sky Portal
16 Blogger
17 Tesco
18 AOL Media Network
19 Paypal
20 Glam media